The Place for Future Storytellers 

Media X integrates the analysis, performance, production, marketing, and management of traditional, digital, and emerging media. Our diverse curricular offerings and concentrations prepare students for a dynamic workplace where agile thinkers and broad skill sets are rewarded.

In collaboration with local small business and non-profits, signature assignments may include logo, web, and software design, shooting commercials and PSAs, as well as developing marketing plans and advertising campaigns using social media and other forms of digital outreach. Other hands-on assignments may include theater, film, and digital media productions, curatorial work, content-engineering, sound engineering, academic research, and industry case studies. Media X provides students with the full complement of applied learning opportunities across these rapid growth areas.  

Blending Technology and the Arts

The Experience

theatre Professor at Livermore festival
Meredith Mair Scholarship

Pacific is now accepting applications for the Meredith Mair scholarship. The $20,000 scholarship supports students majoring in Media X with a focus in theater arts. Each year, the fund will award one incoming Media X student.

Jess Hess
Outstanding Student

Jess Hess has always had a passion for movies, but it wasn’t until she studied film at University of the Pacific that she realized she could make film her life’s work.

Choose Your Own Pathway

The Maker pathway is for students seeking to design, produce, and perform content across multiple platforms-ranging from digital and emerging media to the original platform-the stage.  This pathway is about much more than the finished product, stressing the importance of all facets of production. Students have the opportunity to learn both what goes on behind the scenes as well as how to create performances in front of the cameras and microphones, enabling them to become well-rounded producers, directors, performers, and designers. They will learn the arts of filmmaking, animation, directing, acting, designing, gaming, and so much more.  This pathway aims to graduate artist-entrepreneurs who understand the needs of the entire production community in one of the fastest growing job markets in the world.

The Manager pathway examines the intersection between business, creativity, and technology and provides the tools for entrepreneurs to explore methods to build, showcase, and grow by taking advantage of the opportunities that both new media and social media bring to the business world.  A focus on creative entrepreneurship enables students to navigate the complex dynamics of a global business culture that is being rapidly transformed by developments in technology and emerging cultural geographies.  Courses in social media management, marketing, consumer behavior, business communications, and analytics prompt students to explore the applications of digital media across industries as well as cultivate the skills necessary to address both the challenges and opportunities associated with evolving technology and media landscapes. 

The Analyst pathway is both innovative and eminently practical, combining the traditional strengths of the arts and sciences with digital media, cultural studies, and the twenty-first century tools of data analytics.  Students develop judicious research and interpretive habits, allowing them to cultivate an aesthetic sensibility alongside analytical skills, with the added awareness of how media and content always function within broader cultural or business contexts.  The Analyst pathway enables students to develop a holistic understanding of "big data" as well as to engage in cross-disciplinary analysis, aimed at developing a deeper, contextual understanding of digital content and cultural products.  A familiarity with data-driven decision-making puts students in this path miles ahead of other job seekers in any digital content or marketing career.

Performance Capture with Professor Gary Armagnac

Degrees Offered

Bachelor of Arts in Media X

Media X Internships

Employer demand across technology-related industries is at an all-time high, and there is a burgeoning need for professionals who can create, analyze, understand and manage diverse kinds of content. Media X is designed to help students enter the workforce well adapted to new technology and trends while also possessing the creative, communicative and problem-solving acumen of a liberal arts education.

Internship and experiential learning opportunities provide students with hands-on experiences that prepare them for success in a competitive workplace.  A selection of internship opportunities and areas are represented in the below lists. 

  • CGI Programming
  • Drone/Aerial Photography
  • UX (User Experience) Design 
  • Virtual Reality (VR) Environment Design 
  • Graphic Design 
  • Event Design 
  • Web Design
  • Product Design
  • New Media Product Development 
  • New Media Marketing
  • Advertising

  • Video Games: Technical Artist
  • Video Games: Level/Mechanics Designer 
  • Video Games: Story/Dialogue Writer 
  • Video Games: Audio Engineer 
  • Animation: 3D Modeler 
  • Animation: Storyboard Artist 
  • Animation: Technical Artist 
  • Editor 
  • Production Assistant 
  • Playwright/Screenwriter 
  • Actor
  • Character Animator
  • Dramaturgy
  • Screenwriter
  • Director 
  • Designer 
  • Producer 
  • Transmedia Artist 
  • Camera Operator 
  • Stage Manager 
  • Sound Engineer 
  • Film Critic 
  • Publicist 
  • Data Journalist 
  • Music Manager 
  • Music Producer
Kevin Pontuti and Ramesh Borad
Take the Next Step